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I was tasked with rebranding the product, including a full redesign of the website. The website was originally two separate sites (mobile and web), so it needed to be switched to a fully responsive design. In addition to the rebrand of the product, the mobile app needed a redesign as well. This included the iOS7 "flatification" that a majority of iOS apps went through during that year.
I was the lead UX/UI designer, collaborating with the CEO, and Engineering Lead, to produce a high-quality brand, pixel-perfect iOS application, and functioning responsive website. I also managed another UX/UI designer who created the logo and branding, and assisted with the website redesign.
The website was originally 2 separate sites -- mobile and web. I redesigned it to a modular approach, so it would be more responsive and flexible on multiple devices. Most of our users preferred mobile, but did not use our product enough to download the native app... so I had to design the website's experience to be just as good, if not better.
I implemented a masonry design, similar to Pinterest, to keep users scrolling, searching, and engaged (a core issue of our product was the lack of re-engagement and returning users).
Native iOS App
When I joined, iOS was just switching from skeumorphism to its infamous "flat" design. My first task, before the rebrand, was to redesign the mobile app to the "flat" designs, with some new features as well. I worked alongside the lead iOS engineer to build a never-ending scroll feature, with quick tap-to-hold tools (the primary goal was to increase user engagement on the feed page, and allow them to perform as many tasks as possible without having to leave that page).